News | 27 April 2020

Gift a pint to your hero

We’ve launched a new initiative, enabling our customers to say ‘thanks’ to those who deserve it most by gifting them a well-deserved pint.

Those who want to thank a key worker – or a local hero who has helped them in these difficult times – can now buy them a pint, which can be redeemed as soon as social distancing restrictions have been lifted, and pubs reopen. Pints can be claimed in any Bath Ales (or St Austell Brewery) managed pub, as well as the taproom at Hare Brewery, within three months of them reopening their doors

For every pint bought St Austell Brewery’s Charitable Trust – of which Bath Ales is part of the family – will also match donate £4.50 to NHS Charities Together. For any free pint vouchers that aren’t redeemed within three months of the pubs reopening, 100 per cent of the un-claimed pint cost will also be donated to NHS Charities Together.

To thank a hero, people can visit Bath Ales’ online shop, add a ‘hero pint’ to their basket and draft a short message for their nominee. The brewery will then email the recipient a single-use voucher, with details on how, and where, they can redeem their pint.

Piers Thompson, external relations director, Bath Ales / St Austell Brewery said: “Right now, there are people across communities large and small doing their bit in the fight against Covid-19; from our incredible NHS staff, volunteers and carers, supermarket and production workers, delivery drivers – and hundreds of heroes in-between. We’ve created this pint gifting scheme to give people the opportunity to say “thank you” to the Coronavirus heroes in their community, for their incredible work.

“We’re delighted to say that our Charitable Trust be matching the cost of every pint bought, and donating to NHS Charities Together which represents, supports and champions the work of the NHS’ official charities.”

St Austell Brewery’s Charitable Trust was set up in 2003 to support local charities, good causes and individuals in need across the South West, The Trust is funded by contributions from the brewery plus donations and fundraising events held by its head offices, depots and pub teams, as well as free trade customers. Since it was launched, it has donated more than £800,000 to good causes across the region.

To say cheers to your hero, and for more information and terms and conditions visit:

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