St Austell Family Group has today unveiled its new keg brand portfolio. Made up of Bath Ales and St Austell Brewery product brands, all the beers are now available in 30 litre kegs.
Making up the portfolio are three Bath Ales brands – all of which have had a makeover. As well as new-look branding, the brewing team, now headed up by Georgina Young, have been busy perfecting and tweaking the recipes for brands Cubic and Monterey.
The Bath Ales and St Austell Brewery brands making up the St Austell Family Group keg brand portfolio include:
Monterey (3.9% abv) – an easy-going, easy-drinking California Pale Ale. Full of pine and tropical notes, this pale ale was born but not raised in the USA thanks to its five American sourced hops, including Cascade, Simcoe and Ekuanot. Destined for long, lazy afternoons, it’s a refreshing, flavourful and sessionable beer as golden as the sands of Monterey Bay.
Cubic (4.5% abv) – pale ale precision. A quartet of Summit, Comet, Dragon and Citra hops bring strong passion fruit and citrus aromas, offset by a mellow bitterness. Boasting a full-on, drinkable flavour its taste is cubed and quite simply perfection in a pint glass.
Bounders (5.5% abv) – Bath Ales’ cider brand is also unveiling a new guise and refined liquid. With taste and flavour at its heart, it’s a full-bodied fresh and crisp-tasting cider which will leave cider-lovers bounding back for more. Crafted with slowly fermented fresh-pressed English apple juice, Bounders is matured for up to 18 months.
Proper Job IPA (4.5% abv) – St Austell Brewery is also adding one of its most famous beers to the keg portfolio. Already available nationwide on cask, and one of best-selling bottle-conditioned beers in the UK, Proper Job on keg is a new offering for the celebrated brand. Brewed to formidably high standards with Cornish spring water, the finest Maris Otter barley and a blend of imported hops, Proper Job packs a moreish hoppy punch.
For more information on how to order the new keg brands call 0345 241 112 or email email@example.com.